{"id":264,"date":"2026-03-30T15:34:45","date_gmt":"2026-03-30T15:34:45","guid":{"rendered":"https:\/\/itdd.au.dk\/powerpuff-ladies\/?p=264"},"modified":"2026-04-24T11:37:11","modified_gmt":"2026-04-24T11:37:11","slug":"ideate","status":"publish","type":"post","link":"https:\/\/itdd.au.dk\/powerpuff-ladies\/2026\/03\/30\/ideate\/","title":{"rendered":"IDEATE"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-section-4 has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained is-style-section-4--1\" style=\"background-color:#f8955c;min-height:62vh;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#f8955c;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading\">IDEATE: Slip fantasien l\u00f8s og find den rigtige l\u00f8sning<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Har du nogensinde st\u00e5et med en udfordring og grebet den allerf\u00f8rste id\u00e9, der poppede op i hovedet? Det er menneskeligt, men i designverdenen risikerer vi at g\u00e5 glip af de virkeligt innovative gennembrud, hvis vi stopper der.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Det er her, Ideate-fasen kommer ind i billedet. Den fungerer som den kreative motor i vores proces, og her handler det ikke om at finde <em>det<\/em> rigtige svar med det samme, det handler om at udforske alle de muligheder, der findes i det &#8220;l\u00f8sningsrum&#8221;, vi arbejder i.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f8955c\">\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/04\/Ideat-1024x680.png\" alt=\"\" class=\"wp-image-766\" srcset=\"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/04\/Ideat-1024x680.png 1024w, https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/04\/Ideat-300x199.png 300w, https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/04\/Ideat-768x510.png 768w, https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/04\/Ideat.png 1079w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-text-color has-link-color wp-elements-35fe5bc45424326c6e043059a6c5872d\" style=\"color:#e08300\">Fra problemer til konkrete l\u00f8sninger<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">Form\u00e5let med denne fase er at transformere den viden, vi har indsamlet om vores m\u00e5lgruppe \u2013 i dette tilf\u00e6lde for\u00e6ldre \u2013 til konkrete koncepter. Vi kombinerer vores dybe forst\u00e5else for brugernes hverdag med vores fantasi.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ved at t\u00e6nke bredt (det vi kalder en <em>divergent proces<\/em>) sikrer vi, at vi ikke l\u00e5ser os fast p\u00e5 den mest indlysende l\u00f8sning. Vi skal ud over kanten, f\u00f8r vi senere i processen tester, kvalificerer og udv\u00e6lger de bedste id\u00e9er baseret p\u00e5 feedback.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-4 has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-4--2\" style=\"background-color:#f8955c;min-height:70vh;margin-top:0;margin-bottom:0\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-0f13077a3676cbd0d715809e65f79ab1\" style=\"color:#c95801\">Hvordan arbejder vi i praksis?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">N\u00e5r vi &#8220;ideater&#8221;, tager vi altid udgangspunkt i vores specifikke designsp\u00f8rgsm\u00e5l. For at f\u00e5 tankerne i gang benytter vi os af metoder som:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Brainstorming:<\/strong> Vi bygger videre p\u00e5 hinandens tanker og lader id\u00e9erne flyde frit uden filter.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Prototyping:<\/strong> Vi bygger hurtige, simple modeller. Det g\u00f8r det visuelt og konkret, hvilket ofte trigger helt nye perspektiver, som man ikke kan t\u00e6nke sig til foran en computer.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-d089ac3ca975d207db05ee10ff2d2ff4\" style=\"color:#c95801\">Den gyldne regel: Park\u00e9r din indre kritiker<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Hvis der er \u00e9n ting, der kan dr\u00e6be kreativiteten, s\u00e5 er det kritik for tidligt i processen. En afg\u00f8rende succesfaktor i Ideate-fasen er derfor at <strong>uds\u00e6tte sin d\u00f8mmekraft<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">&#8220;Man skal bevidst adskille skabelsen af id\u00e9en fra vurderingen af den.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\">Ved midlertidigt at parkere den rationelle og kritiske tankegang skaber vi et trygt rum, hvor fantasien f\u00e5r frit l\u00f8b. Det er f\u00f8rst senere, vi begynder at sortere, frav\u00e6lge og prioritere. Men lige nu? Der er alle id\u00e9er velkomne.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"516\" src=\"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/03\/litteratur-1.png\" alt=\"\" class=\"wp-image-737\" srcset=\"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/03\/litteratur-1.png 767w, https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-content\/uploads\/sites\/105\/2026\/03\/litteratur-1-300x202.png 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading alignwide has-text-color has-link-color wp-elements-38197834092b85082829068952a2bca8\" style=\"color:#e08300\">Litteraturliste<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-2d669402a94328cffd9e1494d71705c6\" style=\"color:#000000\">Clasen, S. (2019). Nest klasser.&nbsp;<em>Kvan<\/em>,&nbsp;<em>42<\/em>(123), 65\u201382.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-f378e05bb0e50f4f6eba324edeae240b\" style=\"color:#000000\">Dalsgaard, P. (2017). Instruments of&nbsp;inquiry:&nbsp;Understanding&nbsp;the nature and&nbsp;role&nbsp;of&nbsp;tools&nbsp;in design.&nbsp;<em>International Journal of Design<\/em>,&nbsp;<em>11<\/em>(1).&nbsp;<a href=\"https:\/\/www.ijdesign.org\/index.php\/IJDesign\/article\/view\/2275\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.ijdesign.org\/index.php\/IJDesign\/article\/view\/2275<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-264748480ef021b194d594021acfae34\" style=\"color:#000000\">Digital&nbsp;Society School. (n.d.).&nbsp;<em>Customer&nbsp;Experience&nbsp;Map<\/em>. <br><a href=\"https:\/\/toolkits.dss.cloud\/design\/method-card\/customer-experience-map\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/toolkits.dss.cloud\/design\/method-card\/customer-experience-map\/<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-3d4d95432deef7a7ab24d7797409e861\" style=\"color:#000000\">Fawns, T. (2019).&nbsp;Postdigital&nbsp;Education in Design and Practice.&nbsp;<em>Postdigital&nbsp;Science and&nbsp;Education<\/em>,&nbsp;<em>1<\/em>(1), 132\u2013145.&nbsp;<a href=\"https:\/\/doi.org\/10.1007\/s42438-018-0021-8\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.1007\/s42438-018-0021-8<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-173e70751f3a1f26763e80120f47cda5\" style=\"color:#000000\">Gottlieb, L. (2019).&nbsp;<em>Hvad er inklusion? Og hvordan skal vi arbejde med det?<\/em>&nbsp;VIA University College.&nbsp;<br><a href=\"https:\/\/viden.via.dk\/evu\/hvad-er-inklusion-og-hvordan-skal-vi-arbejde-med-det\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/viden.via.dk\/evu\/hvad-er-inklusion-og-hvordan-skal-vi-arbejde-med-det<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-8d16aa6b4a7385ecf827542a8b06f8e2\" style=\"color:#000000\">Ideo.org. (n.d.a).&nbsp;<em>Brainstorm.<\/em>&nbsp;Designkit.&nbsp;<a href=\"https:\/\/www.designkit.org\/methods\/brainstorm.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.designkit.org\/methods\/brainstorm.html<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-f7933ee1787d70132f330c353dfad2c6\" style=\"color:#000000\">Ideo.org. (n.d.b).&nbsp;<em>Brainstorm&nbsp;Rules<\/em>.&nbsp;Designkit.&nbsp;<a href=\"https:\/\/www.designkit.org\/methods\/brainstorm-rules.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.designkit.org\/methods\/brainstorm-rules.html<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-dcdcb6a17d7a18d7cf6adaec78e65740\" style=\"color:#000000\">Ideo.org.&nbsp;(n.d.c).&nbsp;<em>How&nbsp;Might&nbsp;We<\/em>.&nbsp;Designkit.&nbsp;<a href=\"https:\/\/www.designkit.org\/methods\/how-might-we.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.designkit.org\/methods\/how-might-we.html<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-bb458576aad77833459abf93ae71a8f3\" style=\"color:#000000\">Ideo.org. (n.d.c).&nbsp;<em>Top five<\/em>.&nbsp;Designkit.&nbsp;<a href=\"https:\/\/www.designkit.org\/methods\/top-five.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.designkit.org\/methods\/top-five.html<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-62b34a3b4ebe1b8fa09bd42b389eb9de\" style=\"color:#000000\">Institute&nbsp;of Design at Stanford. (n.d.).&nbsp;<em>An&nbsp;introduction&nbsp;to design&nbsp;thinking:&nbsp;Process&nbsp;guide<\/em>.&nbsp;<br><a href=\"https:\/\/s3-eu-west-1.amazonaws.com\/ih-materials\/uploads\/Introduction-to-design-thinking.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/s3-eu-west-1.amazonaws.com\/ih-materials\/uploads\/Introduction-to-design-thinking.pdf<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-faf7aa7a673c3bb64f7a45960673bc16\" style=\"color:#000000\">Miro&nbsp;(n.d.).&nbsp;<em>Gratis online whiteboard: Samarbejd i realtid<\/em>. <a href=\"https:\/\/miro.com\/da\/online-whiteboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/miro.com\/da\/online-whiteboard\/<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d2da2050 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0\">\n<div class=\"wp-block-column has-text-color has-background has-link-color has-small-font-size wp-elements-03df654652050abf73f10fb5dd6d22f0 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:65px;border-top-right-radius:65px;border-bottom-left-radius:65px;border-bottom-right-radius:65px;color:#000000;background-color:#ff9650;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default\" id=\"family\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 0.678), 21px);\">WORKSHOP<\/h2>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/itdd.au.dk\/powerpuff-ladies\/2026\/04\/24\/workshop\/\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;color:#000000;background-color:#ffffff;padding-top:0;padding-bottom:0\">L\u00e6s her<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color has-background has-link-color has-small-font-size wp-elements-df991126cfc1407359d548fc270a07a5 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:65px;border-top-right-radius:65px;border-bottom-left-radius:65px;border-bottom-right-radius:65px;color:#000000;background-color:#e77558;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default\" id=\"single\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 0.678), 21px);\">DESIGNPRINCIPPER #2<\/h2>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/itdd.au.dk\/powerpuff-ladies\/2026\/04https:\/\/itdd.au.dk\/powerpuff-ladies\/2026\/04\/24\/workshop\/\/24\/designprincipper-20\/\" style=\"border-style:none;border-width:0px;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;color:#000000;background-color:#fefefe;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">L\u00e6s her<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>IDEATE: Slip fantasien l\u00f8s og find den rigtige l\u00f8sning Har du nogensinde st\u00e5et med en udfordring og grebet den allerf\u00f8rste id\u00e9, der poppede op i hovedet? Det er menneskeligt, men i designverdenen risikerer vi at g\u00e5 glip af de virkeligt innovative gennembrud, hvis vi stopper der. Det er her, Ideate-fasen kommer ind i billedet. Den [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-264","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/posts\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":38,"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/posts\/264\/revisions"}],"predecessor-version":[{"id":904,"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/posts\/264\/revisions\/904"}],"wp:attachment":[{"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/media?parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/categories?post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itdd.au.dk\/powerpuff-ladies\/wp-json\/wp\/v2\/tags?post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}