{"id":231,"date":"2026-06-01T02:33:23","date_gmt":"2026-06-01T02:33:23","guid":{"rendered":"https:\/\/itdd.au.dk\/notorious-ects\/reflect\/"},"modified":"2026-06-01T07:05:02","modified_gmt":"2026-06-01T07:05:02","slug":"reflect","status":"publish","type":"page","link":"https:\/\/itdd.au.dk\/notorious-ects\/reflect\/","title":{"rendered":"REFLECT"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/miro.com\/app\/board\/uXjVGvJu9Ek=\/\">Tryk her for at tilg\u00e5 projektets Miro<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-87724155 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div style=\"aspect-ratio:1;min-height:unset;\" class=\"wp-block-cover is-light has-aspect-ratio\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Butiksbuddy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GP4yHUHjMeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Butiksbuddy: Videopr\u00e6sentation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Forskningsp\u00f8rgsm\u00e5l<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>Hvordan kan f\u00f8r-k\u00f8bsfasen styrke kundens indk\u00f8bsoplevelse i supermarkedet, med s\u00e6rligt fokus p\u00e5 tilg\u00e6ngelighed af varer samt overblik og navigation?<\/em>&nbsp;&#8220;<\/p>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">Projektet peger samlet set p\u00e5, at f\u00f8r-k\u00f8bsfasen kan styrke kundens indk\u00f8bsoplevelse ved at underst\u00f8tte kundens forberedelse inden selve indk\u00f8bet. S\u00e6rligt muligheden for at skabe st\u00f8rre overblik over varer, forbedre navigationen i supermarkedet samt \u00f8ge tilg\u00e6ngeligheden af varer fremst\u00e5r som centrale elementer i styrkelsen af indk\u00f8bsoplevelsen. Her peger projektet p\u00e5, at digitale l\u00f8sninger kan spille en v\u00e6sentlig rolle i underst\u00f8ttelsen af disse behov.&nbsp;<\/p>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">Dette underst\u00f8ttes af projektets litteraturreview i Empathize-fasen, hvor Otieno et al. (2005) beskriver indk\u00f8bsoplevelsen som en proces. Her fremh\u00e6ves bl.a. f\u00f8r-k\u00f8bsfasen som betydningsfuld, da kunden allerede inden indk\u00f8bet danner forventninger til produkter og service, hvilket f\u00e5r betydning for den samlede indk\u00f8bsoplevelse. F\u00f8r-k\u00f8bsfasen bliver dermed central, fordi den kan v\u00e6re med til at forme kundens oplevelse allerede inden m\u00f8det med butikken.&nbsp;<\/p>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">Projektets empiriske analyse pegede desuden p\u00e5, at tilg\u00e6ngeligheden af varer samt muligheden for hurtigt og effektivt at navigere i butikken havde stor betydning for den gode indk\u00f8bsoplevelse. Flere deltagere gav udtryk for frustrationer relateret til manglende overblik, vanskeligheder ved at finde varer samt usikkerhed omkring varers placering og tilg\u00e6ngelighed. Analysen viste samtidig, at flere af disse udfordringer potentielt kan im\u00f8dekommes allerede i f\u00f8r-k\u00f8bsfasen gennem \u00f8get planl\u00e6gning og adgang til relevant information om butikken.&nbsp;<\/p>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">Resultaterne fra designworkshoppen i&nbsp;Ideate-fasen underst\u00f8ttede ligeledes betydningen af digitale teknologier i udviklingen af en mulig designl\u00f8sning. Deltagerne pegede blandt andet p\u00e5 teknologier, der kunne skabe indk\u00f8bsruter ud fra kundens indk\u00f8bsliste, vise placeringen af efterspurgte varer, informere om varers tilg\u00e6ngelighed samt foresl\u00e5 alternative varer. Disse forslag peger samlet set p\u00e5 et \u00f8nske om en mere overskuelig, effektiv og fleksibel indk\u00f8bsoplevelse, hvor kunden i h\u00f8jere grad st\u00f8ttes allerede inden selve&nbsp;indk\u00f8bet,&nbsp;finder sted.&nbsp;<\/p>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">P\u00e5 baggrund af projektets litteraturreview, empiriske unders\u00f8gelser og designworkshop&nbsp;peger projektet derfor p\u00e5, at digitale l\u00f8sninger i f\u00f8r-k\u00f8bsfasen kan bidrage til at styrke kundens indk\u00f8bsoplevelse gennem \u00f8get overblik, forbedret navigation og st\u00f8rre oplevelse af tilg\u00e6ngelighed af varer i supermarkedet.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-89463222 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Pr\u00f8v vores <a href=\"https:\/\/www.figma.com\/make\/ZLkYkzQZ3kp8h3kBw8ujwN\/File-Review-Request?p=f&amp;t=vSXn6YOb2SEbqLmS-0&amp;fullscreen=1\">designl\u00f8sning<\/a><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"1048\" src=\"https:\/\/itdd.au.dk\/notorious-ects\/wp-content\/uploads\/sites\/102\/2026\/06\/Screenshot-2026-06-01-050933-1.png\" alt=\"\" class=\"wp-image-236\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/itdd.au.dk\/notorious-ects\/wp-content\/uploads\/sites\/102\/2026\/06\/Screenshot-2026-06-01-050933-1.png 673w, https:\/\/itdd.au.dk\/notorious-ects\/wp-content\/uploads\/sites\/102\/2026\/06\/Screenshot-2026-06-01-050933-1-193x300.png 193w, https:\/\/itdd.au.dk\/notorious-ects\/wp-content\/uploads\/sites\/102\/2026\/06\/Screenshot-2026-06-01-050933-1-658x1024.png 658w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-comments\">\n\n\n\n\n\n\t<div id=\"respond\" class=\"comment-respond wp-block-post-comments-form\">\n\t\t<h3 id=\"reply-title\" class=\"comment-reply-title\">Skriv et svar <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"\/notorious-ects\/wp-json\/wp\/v2\/pages\/231#respond\" style=\"display:none;\">Annuller svar<\/a><\/small><\/h3><p class=\"must-log-in\">Du skal v\u00e6re <a href=\"https:\/\/itdd.au.dk\/notorious-ects\/wp-login.php?redirect_to=https%3A%2F%2Fitdd.au.dk%2Fnotorious-ects%2Freflect%2F\">logget ind<\/a> for at skrive en kommentar.<\/p>\t<\/div><!-- #respond -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Butiksbuddy: Videopr\u00e6sentation Forskningsp\u00f8rgsm\u00e5l &#8220;Hvordan kan f\u00f8r-k\u00f8bsfasen styrke kundens indk\u00f8bsoplevelse i supermarkedet, med s\u00e6rligt fokus p\u00e5 tilg\u00e6ngelighed af varer samt overblik og navigation?&nbsp;&#8220; Projektet peger samlet set p\u00e5, at f\u00f8r-k\u00f8bsfasen kan styrke kundens indk\u00f8bsoplevelse ved at underst\u00f8tte kundens forberedelse inden selve indk\u00f8bet. S\u00e6rligt muligheden for at skabe st\u00f8rre overblik over varer, forbedre navigationen i supermarkedet samt [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-231","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/pages\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":6,"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/pages\/231\/revisions"}],"predecessor-version":[{"id":248,"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/pages\/231\/revisions\/248"}],"wp:attachment":[{"href":"https:\/\/itdd.au.dk\/notorious-ects\/wp-json\/wp\/v2\/media?parent=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}